Retail execution software for FMCG brands Empower your merchandising teams
No more guessing. Make decisions using clear,
actionable insights.
Trusted by global brands
The most intuitive solution on the market
Using iopoint is as easy as 1-2-3.
Request in-store services such as merchandising visits or display installations for a whole channel, a chain or individual stores. Each request reaches the right field team, and you can follow it from assignment to completion without chasing updates by email or phone.
Field staff record every visit in the iopoint mobile app: check-in and check-out, shelf and display photos, surveys, stock and prices. Each data point is tied to a store, so you can see shelf share, availability, coverage and contract dates for every touchpoint.
Dashboards roll store-level data up to chains, channels and your whole market. Compare planned and executed visits, see task completion store by store and find the stores and teams that need attention.
Are you ready to stop guessing?
Your products deserve more than crossed fingers and delayed reports. If something’s wrong at the shelf, you should know now.
AI powered planogram compliance
Planogram compliance at the blink of an eye
Our proprietary computer vision AI can identify planogram non-compliance in a flash.
- Reduce error-prone manual workloads.
- Generate planogram compliance reports with a click of a button.
Instant Issue Resolution
Don’t let problems get worse.
More features
Planogram Optimization
Track offtake by SKU for each planogram and keep adjusting the layout until every shelf reaches optimal performance.
Secured Store/Chain Contracts
Make sure every shelf, gondola end and display you rent from a store or chain is merchandised exactly as the contract says.
Planogram Conformity Tracking
Check every touchpoint against your planned planograms and see which stores conform and which need a correction.
In-Store Health Indicator
See each store's overall health next to its shelf share, availability, coverage and contract dates, so problem stores are easy to spot.
Market Coverage Report
Track planned versus executed visits across chains and channels to see where your market coverage falls short.
Post-Campaign Contracts Validation
Validate every POSM placement and space rental when a campaign ends, so you never pay for one that wasn't used.
Team Velocity Tracking
Track each merchandiser's visits and completed tasks, and calibrate your route plans to match how your team really performs.
Reporting Issues
Field staff report events such as out-of-stocks or damaged displays that take a store out of conformity, with photos as evidence.
Issue Tracking
See which issues recur most often, and in which stores and chains, so you can fix the causes that hurt your brand.
Promotion Efficiency Calibration
Compare the performance of each promotional touchpoint with the budget spent on it, and move spend to what works.
POSM Deployment Tracking
Follow POSM installations and rentals store by store as they happen, with photo proof from your field team.
POSM Efficiency Calibration
Measure how each point-of-sale material performs, so your budget goes to the POSM that brings results.
A field app for your merchandisers
Everything your field team records in store reaches your dashboard the moment they sync.
Verified store visits
Check in and out of every visit, so you know your team was at the right store.
Photo proof of execution
Capture shelves, displays, POSM, deliveries and competitor activity from the aisle.
Store surveys
Record products, prices, stock and displays with questionnaires built for each store.
Orders and deliveries
Log orders, deliveries and invoices with stores while the visit is still fresh.
Accounts are created by your company, so field staff are ready to work as soon as they sign in. Already on an iopoint team? Get the app.
Built for brands, distributors and agencies
Retail execution software connects what you plan at head office with what happens on the shelf. iopoint gives consumer goods companies and their field teams one place to plan, record and prove in-store execution. It is built by IOPOINT SOFTWARE L.L.C in Dubai, United Arab Emirates.
FMCG brands
See how your products are merchandised in every store, confirm that paid shelf space and POSM are delivered as agreed, and measure what your trade spend returns.
Distributors
Plan store visits for your field teams, manage orders and deliveries, and keep every account you serve on plan.
Merchandising agencies
Run field teams for the brands you serve, prove execution with photos and verified visits, and give each client clear reports.